Humans & mediated technologies.

Add brand value 💎wherever they intersect.

Break molds.

Differentiate in a markedly cognitive 🧠 ⭐ way.

Psychology of Image.

Create meaning & influence with 🖼️ imagery.

Media Smarts in Country Parts.

Positive media psychology practice ☀️ surrounded by rural beauty daily.

Leverage human behavior and positive use of media, imagery, and narrative to improve influence, advocate causes, and share ideas.

Image Psychology

Express complex and abstract ideas in rapid, simple terms to create mind-impact and emotional resonance to influence thoughts, ideas, and feelings.

Story Psychology

Dramatically improve brand storytelling across text, television, film, digital media, and social media through symbols, archetypes, and narrative formats and styles to emphasize issues and effect change.

Brand Psychology

Incorporate neuropsychology principles to brand-build engaged audience experiences consistent with important associations strongly aligned to your Brand Fantasy.

Media Psychology

Harness effective and persuasive media strategies, cognitive psychology of perception and meaning-making, and theories of motivation to understand the breadth and implications of technological change.

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My Latest Writings

Disaster Resilience: Emergent Use of Social Media and Its Effect on Citizens’ Self-Resilience During and After a Disaster

  • Posted by Mayra Ruiz-McPherson
  • On March 7, 2020
Resilience, an inferential concept, refers to patterns of positive adaptation during or following significant adversity or risk (Lopez, Edwards, and Marques, 2016, p. 118). In psychological terms, resilience refers to a particular characteristic that portrays an individual as sturdy, resourceful, and flexible in the face of uncertainty or threat (Luther, Cicchetti, & Becker, 2000).
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Thoughts On Censorship: ‘This May Be The Last Piece I Write’ and Disloyalty Lists

  • Posted by Mayra Ruiz-McPherson
  • On March 2, 2020
At the time of this political psychology (doctoral) course writing, we’re faced with important questions of censorship, free speech, and political power. These questions aren’t unique to the USA but also abroad, notably in China where censorship against the Coronavirus backdrop is unsettling and deeply troubling. In the US, a form of censorship is also […]
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Is the Practice of Mindfulness Related to Psychology?

  • Posted by Mayra Ruiz-McPherson
  • On February 22, 2020
While the practice of mindfulness has grown wildly popular, there are those who believe mindfulness and its claimed benefits have been over-hyped. These detractors question how mindfulness meditation influences health and charge there remains much unclarity about what exactly mindfulness does to the human brain or to what extent it helps people suffering from physical […]
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A Sample Study

Extended Audience Engagement Recommendations for Behance, An Adobe Creative Community

While Adobe’s Behance platform seeks to “remove the barriers between talent & opportunity (Behance, n.d.),” there are a number of considerations available for the brand to further refine its existing audience engagement efforts.

The slidedeck (displayed on the right) proposes that Behance UX teams tailor platform-specific content and supporting features towards two brand new user personas that branch out from the currently-existing, one-size-doesn’t-fit-all “Creatives” user group.

While entirely hypothetical, these executive summary presentation slides demonstrate my audience development and user experience (UX) thought processes inspired by Behance, an Adobe Creative Community.