Disaster Resilience: Emergent Use of Social Media and Its Effect on Citizens’ Self-Resilience During and After a Disaster
- Posted by Mayra Ruiz-McPherson
- On March 7, 2020
Add brand value 💎wherever they intersect.
Differentiate in a markedly cognitive 🧠 ⭐ way.
Create meaning & influence with 🖼️ imagery.
Positive media psychology practice ☀️ surrounded by rural beauty daily.
Express complex and abstract ideas in rapid, simple terms to create mind-impact and emotional resonance to influence thoughts, ideas, and feelings.
Dramatically improve brand storytelling across text, television, film, digital media, and social media through symbols, archetypes, and narrative formats and styles to emphasize issues and effect change.
Incorporate neuropsychology principles to brand-build engaged audience experiences consistent with important associations strongly aligned to your Brand Fantasy.
Harness effective and persuasive media strategies, cognitive psychology of perception and meaning-making, and theories of motivation to understand the breadth and implications of technological change.
While Adobe’s Behance platform seeks to “remove the barriers between talent & opportunity (Behance, n.d.),” there are a number of considerations available for the brand to further refine its existing audience engagement efforts.
The slidedeck (displayed on the right) proposes that Behance UX teams tailor platform-specific content and supporting features towards two brand new user personas that branch out from the currently-existing, one-size-doesn’t-fit-all “Creatives” user group.
While entirely hypothetical, these executive summary presentation slides demonstrate my audience development and user experience (UX) thought processes inspired by Behance, an Adobe Creative Community.