Neuroscience

Bringing brand 🎨 & 🧠 science together.

Tired of brand building from your gut?

Then stop throwing marketing spaghetti at the wall to see what sticks.

To effect real change, brand builders must dig deeper to understand HOW brands live in our minds.

Enter Neuroscience

When successful brand-brain connections are made, brand builders can expect any of the following outcomes:

Conceptualization

Let’s leverage facets of neuroscience and neuromarketing, when appropriate, to create profound impact across brand assets, campaigns, and more.

Perception

Let’s leverage facets of neuroscience and neuromarketing, when appropriate, to create profound impact across brand assets, campaigns, and more.

Low involvement processing

Let’s leverage facets of neuroscience and neuromarketing, when appropriate, to create profound impact across brand assets, campaigns, and more.

Emotional value

I design for human-centric brands in need of influential, visual solutions for use across today’s image-saturated media landscape.

Implicit learning

I design for human-centric brands in need of influential, visual solutions for use across today’s image-saturated media landscape.

Implicit learning

I design for human-centric brands in need of influential, visual solutions for use across today’s image-saturated media landscape.

Unconscious elements

Any chosen creative direction or marketing decisions in support of your brand are tightly aligned with research findings, quantitive data, and analytical insights.

Fluency

Any chosen creative direction or marketing decisions in support of your brand are tightly aligned with research findings, quantitive data, and analytical insights.

Fluency

Any chosen creative direction or marketing decisions in support of your brand are tightly aligned with research findings, quantitive data, and analytical insights.

Brand-Brain Connection Outcomes

When successful brand-brain connections are made, brand builders can expect any of the following outcomes:

Neuro-leveraged

Let’s leverage facets of neuroscience and neuromarketing, when appropriate, to create profound impact across brand assets, campaigns, and more.

Visual-centric

I design for human-centric brands in need of influential, visual solutions for use across today’s image-saturated media landscape.

Data-driven

Any chosen creative direction or marketing decisions in support of your brand are tightly aligned with research findings, quantitive data, and analytical insights.

Social Media Integration

Developed content, campaigns, and visual approaches easily integrate with your social media strategy across key platforms as well as incorporate audience engagement and social psychology fundamentals.

Reimagined Storytelling

I hand-craft differentiated messaging and branded narratives that emotionally resonate with users and influence audiences across email, desktop, social, and mobile.

Audience Development

Build niche interest, extend awareness, and inspire action across campaigns and platforms with neuro-designed growth and engagement strategies.

Behavior Design

Heighten your brand’s utility across mobile and desktop applications with psychology-infused behavior design to address users’ motivations and aspirations.

My name is Mayra and I'm a media psychologist.

If you’re in pursuit of neuroscientific principles for brand building or cause advocacy, we should talk.

Brand building expertise

I bring 25 years of communications, advertising, design, and digital strategy expertise across various market verticals in combination with digital agency experiences leading multichannel campaigns for luxury brands.

Academic breadth

In combination with my extensive professional and consulting experiences, I also bring to bear the breadth of my academic background, which includes an MA in Media Psychology and a doctoral concentration in Brand Psychology and Audience Engagement (in progress).

Let's do this.

Let’s infuse your brand building with neuroscience together.