Mayra Ruiz-McPherson, MA, MFA
My Goals as a Media Psychologist
I seek to identify and understand how conscious and unconscious drivers compel us to consume, produce, and distribute information across mediated technologies. Such learnings allow me to better assess human behavior and technological impact.
By understanding the psychological impact of human interaction with media technologies, I can help brands and users adjust to the rapid pace of technological progress, as well as encourage the positive development (and use) of media and technology.
My ultimate goal is to see individuals (and organizations) not only maximize their technology and media experiences but to also leverage such tools and platforms so that they may heighten efficiencies, achieve outcomes, and improve the totality of their lives.
WHAT MY ESTEEMED PROFESSORS SAY
(Lifted from recommendation letters for entry into the Media Psychology PhD program at Fielding Graduate University)
Mayra was one of my top students at Fielding; her essays are sharp, clear and always demonstrate that she completed her reading and research. As her Capstone stone advisor, which she completed in record time, Mayra delivered a very impressive paper and media presentation on the rise of visuals in social media. In my 6 years of graduate teaching, I have rarely seen a student as bright as Mayra. She is pleasant to work with, always wants to exceed expectations, has a strong passion for Media Psychology, and can communicate her ideas with superb writing and impressive visuals.
DR. CHRISTOPHE MORIN
Adjunct Faculty, Media Psychology
Fielding Graduate University
| CEO, SalesBrain
| Winner of 3 Great Mind Awards from the ARF (2015, 2014, 2011)
| Author: several Neuromarketing books
Mayra’s performance has been consistently solid. She is earnest, creative and determined. This was particularly apparent when we were discussing the different ways that narrative can be used to engage and persuade across different technology platforms. She has an excellent ability to translate narrative using the strengths of different media into a cohesive marketing campaign, target core motivations to engage an audience, and build a strategy for long-term success.
DR. PAMELA B. RUTLEDGE
Faculty | Media Psychology
Fielding Graduate University
| PsychologyToday blog: Positively Media
| Author: Exploring Positive Psychology
Frequently Asked Questions
What is media psychology?
This is a loaded question 🙂 and one I’ve attempted to answer in various parts:
- What is media psychology?
Here are the very basics.
- The history of media psychology:
How it all began (coming soon)
Why is media psychology needed today?
Once you understand what media psychology is, and how its evolved over the past 20-some years, then it becomes easier to grasp how and why this field of study is needed in today’s media-immersive climate.
What's the difference between marketing and media psychology?
Understanding the differences between marketing and media psychology is vital, particularily when there appears to be — at least on the surface — some overlap.