The field heavily overlaps psychology and neuroscience with other disciplines such as:
- media studies
- communication science
- and sociology.
As a media psychologist,
… I’m constantly curious about how people think and feel about today’s media-saturated world.
Across digital strategy leadership experiences spanning two decades, I concluded that digital marketing mainly focuses on what I call “optimization endlessness,” a state of never-ending tweaks to marketing technology integrations, processes, and systems across platforms and channels to:
- improve the likelihood of relevant and more efficient user experiences; and
- glean and analyze data points (generated from user actions) to learn where new optimizations should or can occur along the marketing funnel.
The missing piece
Despite its best intentions, the endless churn of digital marketing’s optimizations and data point reviews can never fully reveal the true motivations, inspirations, aspirations, moods, or emotions behind a user’s action or behaviors.
3 things to know about media psychology
Media psychology seeks to identify and understand how conscious and unconscious drivers compel us to consume, produce and distribute information across all media technologies. Such learnings allow us to better predict human behavior and technological impact.
By understanding the psychological impact of human interaction with media technologies, I can help people adjust to the rapid pace of technological progress, and encourage the positive development (and use) of media and technology.
My ultimate goal as a media psychologist is to see individuals (and organizations) not only maximize their technology and media experiences but to also leverage such tools and platforms so that they may heighten efficiencies, achieve outcomes, and improve the totality of their lives.